Affiliate Marketing
Promoting your products through affiliates is one way to get more traffic and revenues. Upclick can offer you to product exposure through Affiliate Offers. Your products will be exposed to all Upclick's affiliates. You can also create a custom branded Affiliate Program with your specific affiliate base.
Create an Offer for Affiliates to Promote
Note:You must have an Upclick Checkout Link on the website you intend to direct affiliate traffic to.
Under ‘My Marketplace’ click on ‘Manage Affiliate Offers’.
Next, Click on ‘Add Affiliate Offer’.
You will see the following screen that will allow you to set up your Affiliate Offer:
Figure 25: Affiliate Offer Settings
When you define an affiliate offer, you have to include the web page URL where your Upclick checkout link resides. Other required information includes a commission percentage (of the sale amount) and a link for affiliates to use in their promotions for you (on Step 2).
Figure 26: Affiliate Offer promotional materials
You will reward affiliates for sales they generate by referring traffic to your website.
Note that you must currently process through Upclick (i.e. use Upclick's buy buttons) in order to benefit from Upclick's affiliate network. The affiliate network is not available to those who do not process through Upclick. Of course, it is possible to use Upclick's checkout links without using Upclick's affiliate network.
Approval Rules for Affiliate Offers
You can decide to open your affiliate offer to any affiliate interested in promoting traffic to your web page through Upclick’s affiliate network. You can also choose to manually review all affiliates before accepting them to promote your offer. You can consult information about individual affiliates by clicking on their name on the list under ‘My MarketPlace’ – ‘Manage My Affiliates’ section.
Each affiliate has a public profile that includes their name, email address and any other information they include for your review. You can also choose to create a private affiliate offer for your specific affiliates (marketing partners).
The following figure shows the interface for rules definition when creating an affiliate offer:
Figure 27: Rules for Affiliate Offer
When you create an Affiliate Offer, you choose whether an affiliate offer is automatically accepted for any affiliate who wishes to promote it, needs manual approval or is a private offer.
You can also require that affiliates read and approve your specific Terms & Conditions in order to be allowed to promote your offer.
Blocking an Affiliate
If need be, you can decline or block an affiliate from promoting a specific offer. We recommend communicating with an affiliate first, to help him adjust their promotion of your web page before banning him. Blocking an affiliate can sever a potentially prosperous partnership.
Inactivating/Reactivating Your Affiliate Offer
As a merchant, you may need to end an affiliate offer. To set an affiliate offer to an inactive status, Under ‘My Marketplace’ go to the ‘Manage affiliate offers’. Find the offer in the list and un-check the ‘active’ checkbox in the corresponding line of the appropriate affiliate offer.
Notice: It takes seven days, from the time you inactivate an affiliate offer, until you are no longer required to pay affiliate commissions for sales referred to the URL associated to the affiliate offer.
Once you uncheck the active box associated with an affiliate offer, that offer will no longer be visible to affiliates in the Upclick affiliate network immediately. By un-checking the active box you also initiate the notification process whereby an email will be sent to all affiliates promoting this offer. In the email, affiliates will be notified of the upcoming change in the affiliate offer they are promoting, which will give them enough time to prepare for the change. You may also contact your affiliates directly via the email address in their public profile which you can see by clicking on their name within your account.
To reactivate an affiliate offer simply check the ‘activate’ checkbox next to the appropriate affiliate offer name on the Affiliates offer list. Reactivating an affiliate offer will occur in real time and the offer will be visible in the Upclick affiliate network immediately.
Contact Your Affiliates
At Upclick we want you to have direct contact with your affiliates. No other affiliate network allows merchants and affiliates to swap contact information. To view your affiliate’s contact information, under ‘My Marketplace’ click on ‘Manage My Affiliates’. Click on the name of any affiliate you wish to contact. Their public profile contains their email address.