Conversions Tracking
Tracking your conversions in the best, accurate and flexible way is definitely something that will help you take the right decisions and turn your business into a success. Upclick, being very aware of the importance of this aspect, has multiple flexible tools to provide you ways to measure your conversions.
1. Upclick Reporting
Each unique customer visit to a merchant checkout page is counted and stored in the Upclick database. We call it a LEAD. Visits from the same IP address on the same day are counted only once. Hence, a customer who browses multiple times the checkout page in the same 24 hours period, will count as one Lead. When the Lead is stored a lot of other useful information is stored with it. Part of it is intrinsic information collected from the customer's browser (country, state, browser name, version and language, referrer URL). Another part can be managed by the merchant using different tracking options we offer (Website, Campaign, Custom parameters, Affiliate ID, Tracking ID, etc.)
In the Upclick Reporting section the merchant has specific conversion reports and dashboards. The merchant can see not just the lead to sale ratio for the specified period, but also its evolution compared with the previous periods. The information can be obtained in various combinations and drill-downs (by website, campaigns, country, currency, date, etc...) giving to merchants real visibility on the conversions up to the smallest detail. You can read more information about the reporting capabilities in the related section here.
Upclick also offers the possibility to track the visits on the landing pages, by implementing a tracking script. This works in a similar way to Leads counting. Upclick will count and report the CLICKS and the related conversion rates calculated. When the merchant chooses to publish Affiliate Offers to the affiliates, the affiliate tracking for clicks will be done automatically. No manual copy of a tracking script in the landing page is needed, unless the merchant wants to track separately the regular visits on the landing page, regardless of the affiliate tracking.
2. Tracking Campaigns
In order to organize the merchant tracking efforts better, Upclick offers the possibility to group the tracking options in entities - Campaigns - which can be linked with the checkouts and have specific options/attributes. When defining Tracking Campaigns the merchant can set up specific tracking types with multiple third party tracking providers and also have generic custom tracking scripts. These two options will be described in the next sections as optional conversion tracking features. You can find more details also in the Tracking Campaigns section.
Under ‘Checkout Links’ Section, click ‘Tracking Campaigns’. Next, click on ‘Add Tracking Campaign’.
3. Pixel Tracking
In addition to other tracking techniques, one of the most flexible and trusted solutions is Pixel Tracking. It is flexible in a way that merchants who use this method have full control of the information collected by scripts which can be specific to their needs. To trigger the pixel, simply specify your pixel URL in the Tracking Campaign and the Conversion Page will fire it. There is also a list of available predefined Tags that can be used in the Pixel URL. Tags are parameters related to the specific sale (for example, Order ID). The checkout replaces these tags by their actual value dynamically. This gives you the possibility to receive information related to your transactions when the pixel is triggered.(For example: Order ID, Country, Sum of purchase, etc). Full list of tags for the Pixel tracking and how to use them can be found here.
You will see the following screen in which you can input the Pixel Tracking URL.
4. Third party Tracking Providers
Upclick offers merchants the possibility to use 3rd party tracking systems to track conversions. We have already covered some of the major tracking solutions in the industry and integrated them as native tracking options in the platform. The Tracking Campaign allows the merchants to input the credentials for multiple tracking providers including:
- Adwords Conversion ID & Conversion Label (PPC)
- Yahoo Project ID & Pixel ID
- Bing UET ID
- Google Analytics ID
- Google Tag Manager ID
- Google Universal Analytics ID
The Conversion Page will automatically generate the related scripts in all the checkout pages using the Tracking Campaign.
You will see the following screenthat will help you define third party tracking providers.
5. Custom Tracking
As an additional option to all of the tracking options described above, assignment of custom scripts is also possible.
Scroll down to the bottom of the screen to see step 3, in which you can add custom tracking scripts.
Custom Tracking scripts will be revised automatically by Upclick , which takes the right to deactivate the non-conform ones.
6. Checkout Parameters
The Tracking Campaigns allow the merchant also to specify ten (10) custom parameters which will be reported in Upclick Reporting and in the Notification Services. These parameters can be also sent dynamically to the checkout URL, depending on the traffic source.
7. Notification Services
Last but not least, Upclick can automatically post to merchants the transaction information every time a transaction is made.
To activate this option follow these simple steps:
Click on ‘Reports’ on the upper-right corner.
Next, click on the ‘API’s & Tracking’ button.
The following screen will show:
You will also have to produce a page that is able to receive the http POST request with the parameters sent by Upclick.
Details on the list of the possible parameters can be found in the Notifications and Alerts section.