Pricing Models
Pricing Models have two very important uses:
For various reasons such as special-events promotions or pricing optimization (the process of seeking the optimal price for a product) a merchant may want to maintain or try out different prices for the same product. With Pricing Models, we avoid creating a new product in the system manually every time the price fluctuates.
The second significant use for Pricing Models is the possibility to attach specific Cross-sell products that will be offered for sale during the checkout process of the main product selected in the Pricing Model.
Under the ‘My Products’ section, choose ‘Manage Pricing Models’ and click on the ‘Add Pricing Model’ button.
You will define your Pricing Model in 2 easy steps :
Figure 2: Pricing Model - Step 1 > Pricing Model Definition
When you define a Pricing Model, the first thing to do is give a name to the Model. Easy.
You can add your own notes for internal use.
Step 2 is when things get interesting:
Figure 3: Pricing Model - Step 2 > Select Prodcut And Prices
In this Step, the first thing you have to do is choose the main product. Click on the ‘Add a Main Product’ link, and choose from the list of your pre-defined products. As soon as you add a product, you can predefine the quantity that will be displayed by default to your customers and decide if you want to allow them to modify this quantity or not.
Tip: The quantity (Qty) box alows you to define a minimum and a maximum quantity (example: 5-10). In this scenario, the value displayed by default will be the minimum quantity. You can also control the default display value by defining a minimum, a default and a maximum quantity (example: 5-7-10). This feature is useful when you sell your product in a volume discount model.
Further on, you can decide to display a different name, description and price to the users. Click ‘edit’ on the product’s column. You should see the following screen:
Figure 4: Edit a main product in a Pricing Model
On this screen you will have the option to select a different price and modify the Product’s ‘Name’ and ‘Description’. Click on ‘Select Pricing’ to save. You are done.
You can use this Pricing Model when you create your checkout links under ‘My Checkout Links’ section.
The second thing you can do in Step 2 is build the checkout path (or cart) related to the main product you have just defined. In other words, you can add specific products to cross-sell with your main product. This is a great way to increase income! The Cross-Sell Products can either be other products you own, or products from Upclick’s network.
Figure 5: Pricing Model Step 2 > Select Product and Prices
Click on ‘Add a Cross-sell Product’ or on ‘Add a Network Product as a Cross-sell’ according to your needs to select up to 3 products to accompany your main product.
You can define where in the checkout process this product will be displayed – Choose from the drop-down options under the ‘location’ column. You can also define on which cases – i.e. after which specific product – will the Cross-sell be offered. This is defined with the drop-down under ‘Dependencies’.
To learn more about Cross-Sells please refer to the ‘Cross-Sells’ section in this document.
Any updates on the Pricing Model (new items, price or description changes) will be applied automatically to all the checkout links containing the related price model.
Tip: use Product Categories to group your Pricing Models by your own categories, making their maintenance easier.
Define Post Sells
Post-Sells are a private example of Cross-sells that are displayed to the user after the order was processed, sequentially, one after another.
To define a product for Post-Sell, add it as a ‘Cross-Sell’ and then choose ‘Post-Sell’ from the drop-down menu under the ‘Location’ column.
Define Upgrades/Up-Sells
In order to define an upgrade offer on checkout, you have to define two ‘main products’ to your cart. First, add a Main Product. You can modify its name, description and price by clicking on the ‘Edit’ link on the right.
Second, add another Main Product. You can also modify the name, description and price of this product. To define it as an upgrade offer, in the ‘Dependencies’ drop down choose the first main product. This product will be offered as upgrade whenever the client is ready to check out with the first product (clicks on ‘Process Order’).
For example, you can define a 1-year license as a main product and a 2-year license as the upgrade, or a ‘standard’ version as the main product and a ‘Pro’ version as the upgrade.
See Also: