It is well known that Pricing plays a fundamental role in successfully promoting your product. When you build your strategy to determine the correct price complex factors may be involved, depending on your business. Such factors include development and maintenance costs, features, popularity, demand, etc. These are internal parameters which are specific to a product.
When you sell on-line, other new external factors may have an impact on your product price. We can actually say that it is not very different from selling a house. A house has its "internal characteristics": size, appearance, contents, condition, etc. But any house value is directly influenced by external factors: the surrounding neighbourhood, proximity to other services, value of other houses for sale in the neighbourhood (competition), etc.
In online marketing, the product’s price may depend on traffic source or geographical location of the buyer. It may also differ depending on the client’s position in the selling process. For example, you may have the same product offered for a different price when combined with other products. Other factors you need to take into consideration in the online reality when you process with an e-commerce expert like Upclick include options to easily integrate special promotions, competitive prices and coupons. You will also want to have powerful clear checkout pages, extended billing coverage and multilingual customer support. Using our advanced and flexible tools, Upclick creates the right "neighbourhood" for your product! Trying to optimizing your price would be not very efficient if the "neighbourhood" isn’t good enough.
Upclick solutions offer you stable, highly performing and flexible tools to create, maintain and optimize your business online. From traffic, through marketing, to user support, this should all be taken into consideration for the final product price. The more units of a product are sold, the greater is your pricing elasticity. Focus on providing an excellent product and let Upclick take care of all the external factors (checkout designs, billing, A/B testing, promotions, Customer Service, etc.).
This section includes details about the following:
You may also need to take a look at the following complementary sections to get a full picture of the various flexible pricing methods offered by Upclick":