Glossary of Terms
Affiliate | Company or individuals who promote Merchant products and receive commissions for the transactions they generate |
Affiliate Offer | Specific merchant website designed to receive affiliate traffic |
Checkout | Special page allowing customers to browse and buy products online |
Checkout Link | Generated link that merchants use to send the customers to a checkout page |
Click | Unique visit to a website landing page |
Confirmation Page | Page displayed to a customer to confirm their approved order |
Coupon Discount | Code which combined with a product applies a discount to the original price |
Cross-sell offer | A side product offered along the checkout process in order to complete a sale of a main product |
Decline | A transaction processed and refused |
Lead | Unique visit to a checkout page |
Merchant | Company or individuals who own products and sell online |
Payout Commission | The amount received per transaction as reward for the traffic lead sent |
Post-sell | Products promoted after the sale |
Pricing Model | The combination of a main product and cross-sell offers to display during the checkout process |
Product Categories | System entities to group products, Bundles and Pricing Models having a common factor |
Product Logo | The marketing visual image for a product |
Reseller | Company or individual who sells online products for another merchant |
Tracking | A mechanism to measure actions of visitors and performance of carts |
Tracking Campaigns | Tracking settings grouped together |
Up-sell | Products proposed as upgrade for other products |
User Management | Secured and organized feature to control the users structure on a merchant’s account |